Friday, June 03, 2005

Advanced Micro's New Chip Challenges Intel

Advanced Micro Devices on Tuesday launched its first version of a computer chip that uses new technology to improve the performance of PCs, one week after larger rival Intel Corp. rolled out a competing product.

The new technology allows users to perform multiple tasks, such as downloading music, editing digital photos, or writing e-mail, without slowing their computers down.

AMD, of Sunnyvale, Calif., is targeting its so-called dual-core chips -- which have two computing engines on a single chip -- at digital media junkies and video gamers.

Hewlett-Packard is among the top computer manufacturers outfitting their systems with AMD's dual-core chip, called the Athlon 64 X2. The dual core technology also is being used by privately-held Alienware and other makers of expensive, custom-built PCs used for gaming.

Alienware is a high-performance personal computer company that specializes in customized gaming systems. Alienware also manufactures desktops and laptops for computer design, video editing, and music editing. They are located in Miami, Florida.


The AMD product, which was unveiled at the Computex trade show in Taiwan, is designed for desktop personal computers and laptops.

AMD is pricing its chip higher than Intel's, between $1,001 for the best-performing units and $537 for the low-end version. Intel has priced its Pentium D chip between $530 and $241.

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